Services
Strategic planning
- Develop strategic objectives for each project to ensure targeted marketing outcomes are reached
Event management and logistics for corporate events and meetings
- Successfully manage the full-life cycle of events
- Create and implement high-impact program concepts, themes and ideas
- Development and production of marketing materials and communications pieces
- Oversee on-site event logistics
Advertising production and placement
- Research media appropriate for target market
- Negotiate advertising contracts
- Develop ad copy and design
- Manage placement of ads
- Track success of advertising
- Manage accounts payable process
Public relations
- Determine appropriate media contacts for the best results for public relations efforts
- Development of press releases
- Distribution of press releases among appropriate media contacts
- Follow up and tracking of public relations efforts
Direct mail campaigns
- Creation of direct mail pieces
- Development of direct mail schedule for results oriented campaign
- Research to determine the most results oriented approach in reaching target market
- Manage the production and distribution of direct mail pieces
- Database management
Customer loyalty programs
- Design customer loyalty programs specific to each client to increase traffic and sales
- Manage customer loyalty program logistics
- Develop marketing collateral and communications for program
- Develop promotional campaign to gain awareness of program
Brand development and implementation
- Collaborate with client to create a consistent branding message
- Develop a comprehensive plan to implement messaging into all marketing efforts
Sponsorship program management
- Development of sponsorship categories
- Creation of attractive marketing materials for sponsorship program
- Ensure that sponsors maximize their branding opportunities through events and programs
Newsletters
- Design and production of newsletter
- Development of articles
- Photo editing
- Production and distribution of newsletter to target market
Manage miscellaneous marketing related projects
- Leverage past experience to manage miscellaneous marketing related projects on as needed basis
- Develop strategic objectives for each project to ensure targeted marketing outcomes are reached
Event management and logistics for corporate events and meetings
- Successfully manage the full-life cycle of events
- Create and implement high-impact program concepts, themes and ideas
- Development and production of marketing materials and communications pieces
- Oversee on-site event logistics
Advertising production and placement
- Research media appropriate for target market
- Negotiate advertising contracts
- Develop ad copy and design
- Manage placement of ads
- Track success of advertising
- Manage accounts payable process
Public relations
- Determine appropriate media contacts for the best results for public relations efforts
- Development of press releases
- Distribution of press releases among appropriate media contacts
- Follow up and tracking of public relations efforts
Direct mail campaigns
- Creation of direct mail pieces
- Development of direct mail schedule for results oriented campaign
- Research to determine the most results oriented approach in reaching target market
- Manage the production and distribution of direct mail pieces
- Database management
Customer loyalty programs
- Design customer loyalty programs specific to each client to increase traffic and sales
- Manage customer loyalty program logistics
- Develop marketing collateral and communications for program
- Develop promotional campaign to gain awareness of program
Brand development and implementation
- Collaborate with client to create a consistent branding message
- Develop a comprehensive plan to implement messaging into all marketing efforts
Sponsorship program management
- Development of sponsorship categories
- Creation of attractive marketing materials for sponsorship program
- Ensure that sponsors maximize their branding opportunities through events and programs
Newsletters
- Design and production of newsletter
- Development of articles
- Photo editing
- Production and distribution of newsletter to target market
Manage miscellaneous marketing related projects
- Leverage past experience to manage miscellaneous marketing related projects on as needed basis